The RUNTIME site energetically shows the science and expertise behind it’s amazing Next Level Meal and Performance Drinks. The products were meticulously created to boost mental and physical performance of players. This is illustrated with colourful iconography and graphics throughout the site.
It's easy to browse through the products and see the research and thought that went into creating each product. Clear concise instruction illustrations, also used on the packaging show how quick and simple the product is to prepare.
I created packaging designs for the products. Each meal package clearly shows the flavour and product strengths.
I created two icon styles featured on the website and the packaging. Each flavour of meal or drink has it’s own icon and associated colour palette.
The strengths of the meals and drinks get an action packed icon style.